Account-Based Marketing Isn’t Going Away. Here’s Why.

hafiz caem

In 2019, George Debb, managing partner at Red Rocket Venture,s extolled the virtues of account-based marketing, writing, “If you are not using ABM marketing techniques today, you probably should reassess your entire B2B sales and marketing strategy and execution efforts.”  © PeopleImages | Getty Images Twelve months and one global […]